Wilson N. Jones Regional Medical Center operates in a medium sized market as one of two primary hospital facilities. The competitive environment requires a strong brand identity and on-going marketing initiatives, as well as a concerted effort towards maintaining quality staff, service and sterling credentials. Complicating the situation was the hospital’s need to completely rebrand twice in a five year stretch due to changes in ownership.
Scott Peck Design helped the marketing team navigate through a change in corporate graphics standards several years ago by creating campaigns, messaging and print materials that remained bold and graphically consistent. With the more recent need for another round of new branding, we developed new logos, colors, graphics standards and a series of new campaigns focused on emphasizing their long standing relationships within the community and their strongest points of quality care – all with the intent of keeping WNJ and their community healthy and strong!